< all projects

The Future Is Now!

qmtc bame festival, 11/2018

the pinter studio, mile end, london

photography by Lucy Quill


Alice is a helper. It’s just in her nature. She’s efficient, tough, sassy, proactive, and funny. She's your friend. Alice is also millions of lines of code, circuitry and cloud data bundled up into one neat package, feeding into our servers. Self driving cars exist, but how many of them, have a personal, relatable touch? 

Alice is integrated with your car systems, so she can take over and drive for you with a push of a button. She controls proactive and responsive security measures that don’t wait for the danger to happen.

Alice has just hit a cyclist.

They just wanted to go to a music festival. But in accordance with policy, they're now trapped with the windows and doors locked, engine dead, and the police on their way, with a dead man wedged under their wheel. It's going to be a long hour.